This is a redesign concept for Helisa Ha Mediunidade, an online course/educational site focused on mediumship training and spiritual development. The project presents a refreshed layout for course pages, enrollment flow, and resource library. It is a speculative redesign and not the official Helisa Ha site.
Project Overview
The redesign focuses on improving clarity of course content, streamlining enrollment, and building trust through instructor presence and testimonials. Objectives included creating a calm, readable interface, highlighting course curriculum and pricing options, and simplifying access to sample lessons and support resources.
Role & Responsibilities
UX/UI designer: led content organization, visual direction, and prototype creation.
Mapped course discovery and enrollment user journeys.
Designed course detail templates, lesson preview layouts, and an FAQ/support section.
Built accessible, responsive UI components and a style guide for consistent branding.
Prepared prototype and handoff documentation for development.
Workflow
Discovery: defined target students, course goals, and key conversion metrics.
Research: reviewed competitor course platforms and analyzed common friction points in enrollment flows.
Structure: created sitemap and prioritized pages (home, courses, course detail, enrollment, resources).
Design: developed high-fidelity layouts emphasizing readability and calm visual tone.
Prototype: interactive Framer prototype to demonstrate enrollment flow and lesson previews.
Handoff: delivered component library, assets, and instructional notes for developers.
Testing: walkthrough sessions with prospective students to validate comprehension and trust signals.
